Until few years before websites were built specifically aiming for the desktop and laptop computer screens. The usually in the range of 14” to 21”. Customers are increasingly using their mobile devices to visit your website. There are statistics that over 80% of the phones sold now a days are internet enabled.

This takes website display & consumption to a different dimension. The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen. There are wide variety of devices like phones, tablets, Phablets, TV & wearables etc used by people to access website.

Responsive web design

Many of these web-enabled phones render the full website on their small screen. Users zoom in and out to read portions of the web page. While it’s an impressive solution from the manufacturers’ point of view, for the customers it can be a frustrating experience. They have to resize the site to read different sections, and can have a hard time using small buttons that are intended for interaction with a mouse rather than for a finger on a touchscreen.

Earlier days there used to be a mobile version of the site with limited content. The key issue is maintaining content across the sites. With responsive web design, you need to maintain only one website what ever be the screen size.