What is a website? Why do you need it in UK Context?
A website is a collection of information organised in such a way that the visitor can make use of. It is also called “web site” or “site”. Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a non-profit organization website. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose.
In the recent days, Internet plays a key role in our life. Websites provide excellent opportunity to showcase and sell the product or services over internet. This also makes the website as one of the key marketing strategy in all forms of business.
Broadly the websites can be grouped into two categories:
1. Static Websites:
Static websites provide information to the user about an individual, service or products available. These sites also provide some of the useful information about the businesses like Opening time, cost of the service, contact details etc. They can also take comments or info and sends to the owner through website / email. Some of the generic website pages are About Us, Contact us, Services / portfolio, FAQ etc.
2. Dynamic / Ecommerce websites:
Apart from providing information, these sites can go one step further in taking payment, providing information selectively as per the customer needs etc. For e.g Online shops(e-commerce sites) can list and sell products to customers by taking money from them. Hotel booking websites are also an example of dynamic sites.
Some of the key stats around internet usage will make a better case, why you need a website.
Key Stats from above references:
- In 2013, 36 million adults (73%) in Great Britain accessed the Internet every day, 20 million more
than in 2006, when directly comparable records began.
- Access to the Internet using a mobile phone more than doubled between 2010 and 2013, from
24% to 53%.
- In 2013, 72% of all adults bought goods or services online, up from 53% in 2008.
- In Great Britain, 21 million households (83%) had Internet access in 2013.
- Broadband Internet connections using fibre optic or cable were used by 42% of households, up
from 30% in 2012.
It is a must for every business to have a website from now onwards. If you want to grow and make the business visible, ensure you have a website. There is also an important factor that if you do not have a website, you are not considered a serious business by many.